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Introducing : The New Ellie

Introducing : The New Ellie

by Jono Melamed on


Here at TEP, it’s been quite the ride. We started off as a couple of guys selling pants out of our living room just trying to save a few elephants.  Over the past couple of years the company has turned into much more than we ever could have hoped for.  The community that emerged with the purpose of saving elephants and feeling damn good about it is one that we are honored to be a part of and we are constantly in awe of the love and support that you have all shown.

 As with all good things our cause has grown and evolved into being so much more than just saving elephants.  It’s about friends and family.  It’s about you. It’s about how far you’re willing to go to make this world a place we can all share.  This is what Ellie has become for us and what we hope she is for you.  

Elephants play a vital role in every ecosystem they exist. They balance the community for all species; Humans and other animals. When they clear dense brush to create paths it forms firebreaks and water run offs which help protect the homes of local communities from frequent threats. Without elephant's unquestionable empathy these communities would not exist. 

Elephants can teach us all about the most important currency, Love.  Love for our family, friends, and ourselves. How far are you willing to take your love for elephantsEllie is a reminder that your heart is in the right place, along with ours.  She serves as a reminder for where your heart belongs.

We are proud to introduce you to The New Ellie and are even more proud to have you on this journey with us.




Jono Melamed


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  • She is perfect, I love her ear/heart.

    Tessa Brosnan on

  • Keep up the good work, you guys are AWESOME

    Brooke on

  • I LOVE the new Ellie! And the new dresses! Keep up the great work- you guys rock!

    Pamela Albert on

  • Will there be new-Ellie stickers with our purchases from now on? I like the new-Ellie, but I love the old one. It’ll take getting used to, but I love the reason behind it. #TEP

    Lydia Wargo on

  • Love the heart!! But it looks like it’s butt and back legs are cut off. :(

    Lindsay Deem on

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