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How We Help

Because of you...


has been donated to the African Wildlife Foundation and other great charitable organizations.


As a corporate sponsor of the African Wildlife Foundation, The Elephant Pants donates a portion of every sale to help prevent elephant poaching. The AWF targets poaching at every step along the way.


The first step is to stop poachers from killing elephants for their ivory. Today’s poachers are not what they once were. Many are trained, equipped, and well funded by criminal organizations that are looking to profit from the consumption of illegally obtained ivory. Poachers don’t only pose a threat to the elephants. Over 1,000 rangers have been murdered by poachers in the past decade. Being a ranger is a dangerous job and the AWF works to make sure they are well equipped and educated to protect, not only the elephants, but also themselves.

For the Ranger Program, our donations are critical in helping them protect the elephants.

Ranger responsibilities include...

  1. Collecting field data on wildlife and human activities
  2. Apprehending and arresting poachers and hunters
  3. Seizing weapons, poached ivory, and animals killed for sale in local markets
  4. Destroying hunting camps and collecting snares that are used to trap wildlife

The biggest challenges for Rangers...

  1. Lack of essential field equipment and supplies
  2. Insufficient training to thwart aggressive, well-armed poachers
  3. Threat of coming upon poachers or dangerous wildlife
  4. Physical discomfort from climate, challenging terrain, and overnight patrols


Lastly, consumers need to be educated about the consequences of the ivory trade. Asia is the biggest market for elephant ivory, where it is not only carved into jewelry and statues but also used in Eastern medicine to combat a multitude of everyday ailments. As much as 70 percent of elephant ivory is transported to China but only 33 percent of consumers know of where it comes from, many of these consumers believe ivory is produced in a sustainable way. The AWF understands that this miscommunication must be remedied and has launched a public Say No Campaign to bring awareness to the ivory trade and stop the demand for illegal products. The campaign feature celebrities, including Yao Ming, Jackie Chan, Edward Norton, and many more. So far, awareness has grown. There’s been a 51.5 percent increase in those who believed elephant poaching is a problem. Still, more needs to be done to educate consumers to the dark reality of the ivory trade, and its connection to poaching.


Next, the Ivory that poachers are managing to obtain must be found and illegal trade hubs must be shut down. AWF’s Conservation Canine Programme enlists the help of specially trained dogs and pairs them with rangers to be trained in the art of ivory detection. Once trained, the teams are stationed in high traffic locations in an attempt to find ivory before it can be traded.


One of the biggest struggles for elephant conservation is the issue of land. Elephants live and travel in herds and these herds require huge amounts of land in order to flourish. Unfortunately, due to population growth, elephant habitat loss at the hand of human beings is an ever-present burden on the elephant population. Farmers burn down huge swathes of forest in order to make room for crops and to provide livestock with land to graze on while the increasing need for timber drives others to cut them down.

Since 1950, African elephants have lost over 50 percent of their range and only 20% of the remaining land is protected. The AWF works with land owners, government agencies, and communities to set land aside for wildlife conservation and keep it out of the hands of developers. In return the AWF provides economic prosperity by way of eco-tourism and works to educate the local populations about conservation as well as deforestation and possible alternatives.